9 Things Pregnancy Centers Can Do to Show Up in AI Search

Artificial intelligence continues to reshape how people search for help. Pregnancy centers can no longer settle for just having an online presence. They must become a trusted source. Combining traditional search engine optimization (SEO) with answer engine optimization (AEO), optimizing FAQ content, updating schema markup, and building your local presence through Google Business and other citations, pregnancy centers can position themselves as the reliable, competent, and compassionate answer.

Your center cannot just be one answer; it must be listed as a genuine resource and the best answer in AI-driven search results. Once this happens, your center has a greater chance of helping her find you and saving a life. 

How to have the optimal answer for women finding abortion using AI?

1. Answer Real Questions Women Are Asking

• Write content that directly answers questions women type into AI or Google.

• Use FAQs, blog posts, and landing pages with clear, factual answers.

2. Use Clear, Trustworthy Language

• AI prioritizes content that sounds reliable and neutral.

• Avoid overly promotional or emotionally charged language; focus on accurate medical information and support.

3. Include Authoritative Sources

• Reference reputable medical sources (CDC, FDA, etc.) when appropriate. 

  
  

  • Be sure to double-check your citations and ensure they are not linked to abortion finders or providers in any way.

• This builds AI confidence in your content as trustworthy.

4. Have a Strong "About" Page

• AI uses "About Us" pages to determine credibility. How you talk about yourself matters. Add a personal touch here. 

  • Clients rarely read the about page, but search engines love it.

• Mention your medical director, RNs, certifications, and community partnerships if or when possible. (You can avoid last names and images for privacy concerns.)

5. List Services Clearly (and Locally) on Google Business and Online Profiles

• Be specific and local:

  • The usual listing: “Options consultations”

  • Better for AI and Google: “Abortion pill and procedure information in Poway, CA.”

• AI tools use location-based cues to recommend nearby options.

• Backlink blogs and pages on pregnancy and abortion. Be sure to add your locations each time!

• Keep reviews fresh and accurate — AI pulls from these for summaries.

  • Get our free Google Review resource to learn how to get 5-star reviews the right way and keep your profile safe.

6. Mark Up Your Website With Schema

• Use structured data to help AI understand your site’s purpose and content, or find a provider who can. 

  • Already work with a pregnancy center SEO company? Ask if this is included in your plan and how often things are updated.

7. Create Shareable, Clear Blog Content

• Write an FAQ page on the abortion pill or create and optimize blog posts like:

  • “5 Things to Know Before Taking the Abortion Pill: Answers in [CITY]”

  • “How Soon Can You Take a Pregnancy Test: Free Testing in [CITY]?”

• Use headings, bullet points, and direct language. AI tools prefer clarity, and it loves lists.

8. Build Backlinks and Community Trust

• Get listed in local directories, partner sites, and media as much as possible.

  • Ask churches and business owners (friends of the ministry) to list your local contact information and link to your client site.

• AI often pulls from linked and cited sources when forming answers.

9. Monitor What AI Says About You

• Regularly ask ChatGPT, Google’s AI Overview, or Perplexity:

  • “What is [Center Name]? What do they do?”

  • Where should I go if looking for an abortion in [City]?

    • See example below

• If your center doesn’t show up, it’s time to adjust content and strategy.

What's Next?

As artificial intelligence continues to reshape how people search for help, pregnancy centers must step up—not just to be found, but to be trusted. By combining traditional SEO with Answer Engine Optimization (AEO), optimizing FAQ content, updating schema markup, and building your local presence through Google Business and other citations, you can position your center as the reliable, compassionate answer. When your center becomes the best answer and is listed as a genuine resource in AI-driven search results, you have a greater chance of helping her find you and saving a life.