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Engaging Your Target Audience With Snapchat Ads

Updated: Jun 3

→ Why Snapchat?

One of Snapchat's biggest advantages is its appeal to younger audiences. The largest audience on Snapchat is Gen Z but Millennials, who were among the early Snapchat adopters, and are also still loyal users. This alone makes it a great advertising option for pregnancy centers.

As more marketers turn to Instagram stories, there is less competition on Snapchat for ad space. Less competition from other advertisers means more exposure for those who do.

→ Demographics

Now that we are well into 2020, we've taken a look at all the recent stats to help inform your Snapchat marketing strategy for the year ahead.

The breakdown of demographics by age include:

  • 73% of 18–24 year olds use Snapchat

  • 47% of 25–30 year olds use Snapchat

  • 25% of 30–49 year olds use Snapchat

  • 9% of 50–64 year olds use Snapchat

  • 3% of 65+ year olds use Snapchat


Snapchat reaches 90% of 13-24-year-olds in the United States. It’s easy to see why this generation has evolved with the platform since its inception in 2011. The app’s influence on GEN-Z is inherent in Snapchat’s design at the most basic level: it opens up directly to the camera. From vertical video to layering text with filtered selfies to creating AR experiences, this vertical camera provides an intuitive, creation-first tool that has been progressively integral in fostering the spirit of gen Z communication and self-expression.

3 Reasons Why Snapchat Should Be a Part of Your Social Media Strategy:


  1. Reach GEN-Z (perfect demographics for PRCs) Reach the audience that matters to you the most. The majority of Snapchat users are under the age of 24, mirroring pregnancy center client demographics. You can reach users based on their interests, behaviors, location, and so much more.

  2. Spend Less, Get More (high ROI/low PPC) Similar to Facebook and Instagram ads, Snapchat has a low cost-per-click and high ROI for swipe ups. Snapchat is a very cost-effective option and can be especially appealing when working with a small budget. We utilize Ads Manager to test, learn, and optimize efficiency with real-time reporting. Best of all, you can spend as little as $5/day in ad spend.

  3. Increase Your Website Traffic (and boost your SEO) Not only are Snapchat ads effective, but advertising with website “Swipe Ups” also has the added bonus of increasing your Google ranking and SEO by boosting traffic to your website or landing page.

→ Target Ads To Your Ideal Audience

With a Snapchat Business account, you can set specific filters so your ads will reach your desired audience(s). The following are just SOME of the benefits of using Snapchat for your organization:

  • Connect with a younger demographic.

  • Get users to interact with your brand.

  • Standout and show your brand’s uniqueness.

You can target ads by the age of the user, by their specific interest, or by their previous interactions as a customer of yours.

This can help you reach Snapchatters who are already interacting with your brand. But it can also help you reach a new audience. For example, you can target your Snapchat ads to a lookalike audience. That means Snapchat helps you reach people who might be interested in your brand because of their similarity to other Snapchatters who are already interacting with your brand.

So… What Are You Waiting For?

Not only are the ads effective, but it also has the added bonus of increasing your Google ranking and SEO.

Starting as low as $300/month, our Snapchat Ads Management Package includes your monthly ad spend, ad creation, placement, and monitoring.


Contact us today for a free quote.

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Stories Marketing is a Digital Marketing Company specializing in social media, digital marketing, and graphic design services for pregnancy centers and non-profits.

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