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Pregnancy Center SEO for Beginners

Updated: May 2, 2023

What is SEO?

Search Engine Optimization (SEO) is both a tool and a method of creating online content to help your client site show up on search engines. Every time you search for something on Google, you see the results of websites implementing and managing their SEO.

For pregnancy centers, the goal is to ensure your client site is seen in the first several results for abortion and pregnancy keywords and that your donor site or donor pages do not show up for the same results. SEO allows us to tell search engines what is on each page and help you to show up for specific keywords. Organic keywords you should target do not include your name or brand.

Why is SEO important?

A beautifully designed website built for conversions is an essential foundation. However, every website needs great SEO. Because keywords fluctuate and Google’s algorithms change, your content needs to be updated too. With an increase in marketing funds and advertising among abortion providers, your site could be getting buried. This is where quality and consistent SEO comes in.

Google drives 98% of mobile search traffic. The first five organic results of a search account for around 68% of all the clicks for a search query. This makes your SEO and Google ranking one of the most essential tools in your arsenal.

What are the types of SEO strategies centers need?

We implement off-page SEO, on-page SEO, and technical SEO strategies. This includes:

  • Google Business Management (Local Search)

  • Medical Blogging

  • On-Page SEO Content Creation

  • Citation Management

  • Metadata and Technical SEO Updates

Outside of your website, SEO is the most important part of your marketing plan. Contact us to learn more about how we can help.

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