How AI Can Impact Your Center’s Online Visibility

“Our clients are finding us through ChatGPT!”

“We’re consistently showing up in AI overviews when people search ‘abortion pill’—and we’re hearing that from clients too.”

While we're all still watching how AI will impact search in the long run, we’re already seeing exciting results from centers optimizing for AI-powered tools. These stories prove one thing: AI is actively reshaping how pregnancy centers are seen—and found—online. And it’s happening fast.

Here’s what you need to know:

1. AI-Powered Search Results Are Rewriting Online Visibility

Staying current with SEO (Search Engine Optimization) and SXO (Search Experience Optimization) is more important than ever. Here's how the landscape has shifted:

Current Model: Pregnancy centers optimized content with SEO tactics—targeted keywords, blogs, and backlinks—to rank in Google. While this is still an effective method for ranking locally, your organization may still appear in Search Results, but not as frequently (or at all) in AI answers.

AI Model: AI-generated answers (like Google’s AI Overviews and ChatGPT) summarize online content, but often skip over centers that aren’t structured properly for AI. Worse, your center may have an unfavorable or inaccurate AI statement that does not align with your center’s mission or messaging.

What This Means: Even if you rank #1 on Google for local abortion keywords, your center may not appear in AI results unless your content is optimized for how AI reads and summarizes the web.

2. AI Influences Public Perception Through Summarization

When people ask AI, “free women’s center (city)?” or “Is XYZ pregnancy center trustworthy?” or “Where is an abortion clinic near in (city)?, the response is pulled from:

• Online reviews

• Trusted websites and directories

• News coverage and online mentions

If your center doesn’t have a clear, consistent, and accurate digital presence, you risk being misrepresented—or ignored entirely.

The Opportunity: Control your narrative. Publish compassionate, fact-based, helpful content that AI can trust, cite, and share. Focus on building high-quality backlinks, such as from the CDC, or gathering local backlinks from like-minded organizations. When your center has high-quality citations, backed by real, keyword-rich 5-star reviews, and is connected to trusted voices online, you significantly improve how both AI and Google recognize and rank your presence.

3. AI Monitoring for Reputation Management

While modern AI tools can track your reviews, mentions, and public perception, it’s still critical that you:

• Spot and respond to false claims - reporting fake reviews with diligence 

• Prompt happy clients to leave positive reviews

• Monitor how your online reputation evolves

Reputation management is no longer optional—it’s essential. We offer free resources on how to receive positive Google reviews on an ongoing basis. If we manage this aspect of your SEO plan, we can also respond to and report fake negative reviews for you. Contact us to learn more. 

If you manage your own Google Business Profile(s), check out Google Alerts - it’s free! You can set alerts for your center’s name or keywords like “pregnancy help [your city]” to monitor when you’re mentioned on websites, news articles, or blogs. Be sure to set your notifications to receive alerts when people leave your center reviews, or find an AI tool that does.

4. Generative Search: The New Rules of SEO (and SXO)

You might have a great website, but AI may still overlook you if:

• Your content isn’t cited by trusted sources (medical sites, etc.)

• You’re missing long-form content that answers questions in-depth (think FAQs, “What to Expect” guides, comparison articles, etc.)

• You’re not using structured data (like schema markup)

Search Experience Optimization (SXO) goes beyond traditional SEO. While SEO focuses on keywords and rankings, SXO prioritizes how real people—and AI—experience your content once they find it. That means creating content that’s not just optimized for search engines, but also clear, helpful, well-structured, and designed to answer real questions.

“It’s not just about showing up—it’s about showing up with value.”

This has always been our approach to website creation and SEO: Building content that connects and converts. Now, with AI-generated search results gaining traction, that strategy is more essential—and more effective—than ever.

5. Local Social Media = Local AI Discovery

Your social posts help you show up in AI-driven local search. Here’s how to amplify that:

• Location Tags: Tag your city or landmark to increase visibility in Maps and Explore results.

• Local Hashtags: Use hashtags tied to your city or region to signal relevance.

• Local Captions & Keywords: Mention local events, names, or community phrases in your captions—AI picks up on these.

• Local Engagement: The more your content is liked or shared by people in your area, the more AI will push it locally.

Increasing local engagement is a simple and effective way for student volunteers or campus ambassadors to make a real impact. Encourage your team and supporters to like, share, and comment on your posts from client-facing accounts to help boost your visibility in local search and social feeds.

At Stories Marketing, we can provide localized, branded social media posting that’s designed to go further—featuring regional hashtags, relevant keywords, and customized language to help your posts connect with the right audience, right where they are. Learn more about one-time DIY bundles or our hassle-free monthly scheduling services.

How We Can Help

At Stories Marketing, we don’t just follow trends—we lead with creativity, purpose, and a life-affirming strategy. And we’re staying on top of AI developments as they unfold, because we know your mission can’t afford to be left behind.

Is the AI landscape changing daily? Yes. Is anyone truly an expert? Not yet. But we are watching closely, learning fast, and testing what works—so you don’t have to. Our role is to help you adapt, stay visible, and stay faithful to your mission in a digital world that won’t stop changing.

From search to social, we’ll help your center show up in the moments that matter most—truthfully, compassionately, and consistently. If you’re ready to strengthen your online presence and reach more women facing pregnancy decisions, let’s talk. 

Visit storiesmarketing.org/get-a-quote to connect with us today.

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