With over 1 billion active monthly users – half of them logging on daily – Instagram has evolved from a neat place to post filtered pictures of your breakfast to a powerful marketing tool. And while most of those active users live outside the U.S., the stats for the states are still pretty impressive. In 2018, 71 percent of young adults (18 to 24) used Instagram, nearly double the number (37 percent) who used it in 2013. Teens have also embraced the visual marketing minefield